Tagged Heron

Having had a direct involvement with America’s first post-rock dedicated festival, dunk!usa, I know first hand how hard it is to mount a successful event featuring largely fringe artists. When you live in my bubble and you book Russian Circles and Pelican to headline a two-day event with 20 more high-quality artists in a town neither of them has ever played before, you can become lulled into the mindset that all you have to do is hang out and watch the tickets sell themselves. When you discover how wrong you are, that location is massively important, that timing is a key factor, that even though a band like Russian Circles seems huge to a nerd like you, the reality is that probably one out of every forty people has even heard of them, it can be kind of a bummer. dunk!usa was an amazing event that not a ton of people had the privilege of enjoying. So when Nason Frizzell of the band PILLARS approached me with the idea of doing Post. Festival – essentially a dunk!usa without the post-rock name value, the first two things I felt were (a) excitement, because obviously I was 100% ready to get back at trying to grow this scene and (b) cynicism, because I knew how my expectations of fan dedication had been flattened somewhat by my previous experiences. As it turns out, I’m feeling a bit better about the state of “post” music in America as of this moment.