One thing we try to emphasize here at Heavy Blog on a regular basis is just how much we rely on and appreciate you, our readers, for our continued existence and whatever modicums of success we achieve. This isn't just us trying to artificially flatter you all for cynical purposes. It comes from a truly genuine place. Though all of us here have our very distinct perspectives and viewpoints that guide the general direction and tone of the website, we are always keeping an ear to the ground and eyes on what's going on around us to make sure we're doing the best we can to keep giving you all reasons to stick around with us. And in a time when the fates of news and media sites large and small continue to be as precarious as they've ever been, it's incredibly important that we continue to adapt to the new realities of media consumption. While it's true that we don't have the same financial pressures of many of our peers by virtue of the fact that we remain a completely independent, volunteer-run, not-for-profit institution, it also means that the margin separating us from continuing to exist and even grow what we're doing and being unable to operate without losing a lot of money is incredibly thin.