Let Yourself Be Huge – Why Success In Modern Metal Is All About Inclusivity

No band is an island. At the end of the day, music as we know it today wouldn't exist without the unique marriage between the people making the music and their fans. The relationship is often a complicated one: pre-supposing a simple, two way street in which the artist gives the fans music and they, in turn, give them adoration, money and fame is naive. It's also highly irrelevant to metal. Beyond the few, rare names (a lot of which belong to an older and, sadly, dying generation), metal hasn't been about the megastar for decades now. The field is too saturated, too filled with great acts. Continuing to play the game and hoping to "get big" is a fool's cause; you most likely won't fill stadiums, won't sell platinum records and won't win that perfect record deal (which, by the way, doesn't exist).

Ne Obliviscaris Turn Their Eyes On The Industry And Their Fans To Patreon

Look, it's no secret that the music industry as a whole, and metal music specifically, is undergoing a paradigm shift. Streaming, piracy, new business models and more are putting a dent into the presuppositions and assumptions which have kept it going in the past few years. More and more, we find bands turning to alternative financing models, whether it be subscription models like Protest the Hero or crowdsourcing like...too many bands to name right now, but sikTh, Aliases, Painted in Exile and Leprous spring to mind. That being said, what these new models mean and how they work is still very much a new field: what do fans expect in return and how does it affect their perception of the band? What should bands ask for and when?

ALIASES’ Derangeable Is Coming On April 15th (And So Am I)

Finally. Finally. ALIASES, the frontrunners for the UK's progressive tech metal scene, are ready to release their sophomore album on April 15th, 2016 via Basick Records. Derangeable clocks in at 47 ferocious minutes of weedlies and squeedlies, rife with tight rhythm sections, and a delectable combination of vocals, both harsh and clean. The album is sure to attract a lot of interest and attention from fans of the band or those looking for a tasty medley of musical engagements.

Watch A Sense of Gravity Take NAMM 2016 By Storm(born) In Heavy Blog’s Official NAMM Video!

Ah, NAMM. It's one of the biggest trade shows in existence, a veritable mecca for music and gear nerds. We at Heavy Blog would, of course, love nothing more than to send a few of our staffers out there to cover the event and bring back exciting news and interviews from the whole thing. Sadly, none of us lives remotely close to southern CA, and we don't exactly have the money in the Heavy Blog bank to cover airfare and lodging for people. So we had pretty much resigned ourselves to completely missing out on the event when the beautiful lads over in Seattle's A Sense of Gravity came to us with a proposition. Watch them carry the mantle for us as they catch up with esteemed bands and artists including Arkaik, Angel Vivaldi, Alaya, Painted In Exile, Nekrogoblikon, Xanthocroid, Aliases, Ola Englund, Per Nilsson, and others to find out what they've been up to and to ask the important questions like how they prefer their eggs.