UPDATE: Following the original posting of this editorial piece, the band has updated their perks packages to include more incentive to donate, including a lower price to get the album early, an exclusive t-shirt bundle, a discography bundle, among others. Also of note as a correction: the $15,000 isn’t the budget to record their new album, but the majority of their budget for the full year of 2013, which includes a music video, traveling costs, and more. I’ve since donated and I urge you to do the same, and I would like to reiterate that the original post was not intended to discourage the band, but was an offer of constructive criticism. If you’re unfamiliar with Aegaeon, you can hear their single ‘Demise‘ below:
The original and no longer applicable post can be read below after the cut.
Protest the Hero‘s recent massive success of a crowdsourced funding campaign will likely cause many bands to go the same route, and the first one to follow in their wake seems to be Indiana-based deathcore group Aegaeon. The band decided to throw their hats into the ring and ask for $15,000 to record their second full-length album. Obviously, the band are nowhere near the size of Protest the Hero in terms of fanbase, so it hasn’t exactly “taken off” yet. As of this writing, they’ve gotten all of $458 dollars. Luckily, IndieGoGo supports flex funding, which means they’ll be getting money regardless of whether or not they reach their goal. Unfortunately, I don’t think they’re going to be able to reach their goal despite the massive 72 days left, for several reasons.
First of all, like I mentioned before, Aegaeon are only a rung or two above local opening act. This isn’t to discredit the band by any means at all; a few of us are fans of the band and we eagerly await their new album. They show ample promise and we hope they’ll be picked up by a label that offers them the deal that’s best for them. However, $15,000 for a band this small will be hard to come by.
This becomes an even greater issue when you notice that the perks for funding the project are simply not that great. Asking for $25 and only giving fans your latest EP Being in return is fairly outrageous, especially considering you can get a physical copy for a mere $7. Fans won’t even be able to secure a copy of the new record unless they pony up $45, so where’s the incentive to donate now? If I want the album, I can wait until it’s actually released and only pay $10. As a comparison, $45 for the Protest the Hero campaign got me a signed limited edition vinyl copy of the record. This is where Aegaeon’s plea falls short. Unless they shift the perks around and make it more worth our while, this campaign’s going to fail. Fans need incentive, and this fundraiser just doesn’t have it for casual fans.
Though, if you’re a die-hard fan and want to throw money their way, you can do so here. Hopefully these guys earn enough money to record a quality album, but at this rate, it ain’t gonna be $15,000.