Well folks, it’s 2013 and I’m long overdue in returning my ear to the ground for metal music videos. There were a lot of awesome videos that made away clean from my scrutiny in 2012, but alas I have returned with my sword unsheathed; armed for battle and hell-bent on never letting an absence of my contribution extend to such a duration again – despite how demanding my real-world job may be.
Touche Amore and Pianos Become the Teeth recently released a great clip in support of their new split album. When I listen to either of these bands, I can only imagine how difficult it would be to capture the emotions and passion that are delivered into a piece of moving imagery. Such enthusiastic music requires an equally empowering video companion and director Max Moore, (who is responsible for a few Cold Orange Kids videos), bravely delivers.
When you love a band, it is hard to watch a lackluster video defile the body of art that is created with their sound. Like when a film is made based on a book you love but completely betrays the vision you experienced in its original medium. My first impressions of the video had me in a mild state of worry that I was headed down that familiar path.
I hate to sound bitter, but I have had my fill of characters participating in nonsensical running to undetermined destinations. Luckily, the precise editing of the scene was executed well enough to keep my interest. Striking every transition and snare hit perfectly, the video progresses into an awesomely poetic video capable of standing alongside its audio predecessor.
The video is simple enough to not distract from the music but interesting enough to keep your attention with its subtle element of curiosity within the story. It doesn’t waste too much time in getting the character to the building and is met with a great climax and twist.
The execution of this effect was well done. There are too many cases with lower budget productions where the director’s eyes are bigger than his or her stomach. On paper, an idea may seem awesome but if it is not properly met in production it can detach the viewer instantly from the video. The building crumbles in such a discreetly modest way that I was kept enthralled in the finale.
To me, Touche Amore’s lyrics have leaped off the page as poetry more than any other band I have listened to. The symbolism within this video is successful in achieving the same effect.
My interpretation, as I’m sure there are many, is that the main character is trying to return to the way a certain relationship once was; represented by the building where the female is residing. The female is in the process of giving up and leaving it, as she may have been alone in that state of the relationship for some time.
The main character does not make it back in time to keep her there with him and is then left alone. This is when the building’s structure collapses and engulfs our character, symbolizing the crush and despair of such an end and perhaps even the death of that particular fragment of yourself or point in your life.
Then again, I could be all wrong… but AT LEAST I TRIED amirite.
I am most pleased with the delivery of this video because before this was released, the only video that even remotely captured Touche’s energy was their clip for ‘Home Away From Here.’ Somehow, a fast-paced synergy of live clips and highways was the only thing I have found practical for a director to undertake.
However, Max Moore dun good.
Happy New Year friends and metal brethren!